Born in 2012, The Douchebag has been breaking boundaries in all directions ever since. The award-winning flagship bag is nothing less than a length-adjustable, fully foldable, lightweight, wheeled ski- and snowboard bag. The Douchebag is the result of passionate people traveling the world doing what they love. Together with 150 active skiers, snowboarders and surfers, Jon Olsson and the douchebags development team worked out what the ultimate travel bags should be able to do in order to meet the demands from the modern explorer.

Together with the Norwegian University of Science and Technology, airline baggage handlers, designers, engineers and a bag producer for the Norwegian military, the douchebags development team constructed new technologies that made all their traveling dreams come true.

The result is an award winning product series that has changed the way you transport your gear in search of epic conditions.


Client: Db Equipment